Michelle Williams
Michelle Williams “The Survey123 jedi”
Michelle Williams is a GIS educator, consultant, and community builder who helps geospatial professionals turn specialized skills into meaningful careers. She is best known for her work with ArcGIS Survey123 and for mentoring GISers through real-world projects that prepare them for professional practice. Her current focus is creating collaborative pathways that connect students, specialists, and business owners for the greater good. We’ll talk about this later in the interview.
Q: When did you first discover GIS?
A: I first discovered GIS in 2016 during a single GIS class in my undergraduate program. What really hooked me was working with a beta version of Survey123 and mapping the University of Redlands campus. It honestly felt like using The Force. I remember finding a bike maintenance station tucked behind one of the dorms ~ a simple table with hanging tools for quick repairs. That small discovery made mapping feel alive. I’ve always been a spreadsheet girl. My previous career involved designing Access databases, training teams on customer relational databases, and managing document control systems. So, pivoting into Survey123 felt natural.
Q: Who was the person who pointed you to GIS?
A: My undergraduate professor, Jeremy Johnson, made a huge difference early on. He helped me see that GIS was much bigger than one class by pointing me toward the MS GIS program across campus. That small nudge opened the door to an entire world I didn’t even know existed.
At the same time, the journey felt lonely. I could barely spell “GIS.” My family couldn’t help me navigate it. As a latchkey kid, I learned early how to figure things out on my own. My husband jokes that I’m the “Kool-Aid Woman” because I tend to go through the wall first ~ and that’s honestly how it felt starting out.
Q: As the owner of Williams Training & Consulting, what does a typical workday look like for you?
A: The Survey123 Jedi Team and I (that sounds like I have a big team, lol, it's just me for now) are building a brand-new training platform for a Survey123 Bootcamp launching May the Fourth.
My vision includes:
• 20 on-demand videos that take someone from zero to hero at their own pace. Binge them when you need them. Rewatch during field season.
• Weekly coaching calls when they get stuck and need real-time guidance.
This shift moves my individual LIVE workshops onto a platform that’s ready when you are ~ especially during your peak Survey123 seasons. This will help free up my time for my other passion projects.
Q: What GIS project are you most proud of?
A: That’s a fun question. My passion project is called the League of GIS Superheroes. At every stage of a GIS career, we have different needs. When you step back and look at the ecosystem, you realize each level can support another ~ if we design it intentionally.
This idea has been quietly forming in me for about four years, ever since I read Vivid Vision by Cameron Herold. But three and a half years ago, I experienced a concussion. There was a season when I couldn’t even remember how to build Survey123, much less building something visionary.
Healing took time. Rebuilding took time.
Now, my brain is blasting off, and I have momentum to reclaim. Creating this flow chart helped me see the bigger picture, and now that it’s written down, I can finally share it. This project will not be locked behind a paywall. It’s designed as a co-op model ~ the people who help build the system will have access to it. I don’t have every detail figured out yet, but I do have a clear vision and a plan. I’m focused on finding the right people who want to build something meaningful together. I truly believe that when we build with intention, the right community will come.
Q: What has been most valuable to you in the GIS sector to advance your career to the next level?
A: I’ve learned that I can’t operate as an island in GIS. The GIS Ocean is simply too vast. I rely on people who are smarter than me, and I share what I know in return. No matter how much you learn, you’ll never learn all of GIS ~ and that’s okay.
Another powerful lesson came from a business mentor who said, “If you’re the smartest person in the room, you’re in the wrong room.” Growth happens when you intentionally surround yourself with people who challenge and expand you.
Q: What is something you have enjoyed as being part of the IEGIS User Group?
A. I still remember my first Inland Empire GIS meeting. It was during the holidays, and I attended the ugly sweater party at the Esri campus. You [Clayton] were there, being just as silly as the rest of us. The atmosphere was welcoming, fun, and full of personality. I loved seeing members from different backgrounds and experience levels all connected through GIS. And it doesn’t hurt that it’s close to home. 😊
Thank you, Clayton, for inviting me to be one of your spotlights. It’s an honor to represent the Inland Empire in such a spatial way.
~ Michelle Williams the Survey132 Jedi
To join the May the Forth waitlist, click here: https://survey123jedi.com/may4th
Your audience can learn more about the Legue of GIS Superheroes here: https://survey123jedi.com/league